We can talk CRM performance over the phone, but none of that growth would be possible without the collaboration and turn-key capabilities of the Coca-Cola CRM Team at Razorfish. As the lead copywriter working with strategy, designers and developers, we built and deployed above-benchmark high-performing creative.

Coca-Cola x FIFA World Cup 26
Starting our communications push in 2025 and concluding with FIFA Trophy Tour in the U.S., we used dynamic personalization and helped connect thirsty footy fans to Coca-Cola’s entire ecosystem: Site + Social + FIFA Fan Fests + Retail.

Sprite Squad
Backed by an exceptional dev and strategy team, we evolved Sprite Squad from SMS text alerts to MMS text alerts. Using inclusive language and modern slang, we helped increase CTR across each text-exclusive campaign.