USAA Classic Checking

To help show Gen-Z the benefits of a USAA Classic Checking account, we tapped into social trends and hobbies they know all too well. Using playful nods to online-dating, gaming, sneaker collecting & more, we created a fun lane to show how USAA Classic Checking is built to higher standards. Then, used Dynamic Content Optimization (DCO) to test and optimized the best performing creative.

USAA OLR Creative Refresh

From personifying ‘Home & Auto Bundles’ as Dynamic Duos to speed-reading every USAA discount, we positioned USAA products in a new light to strike a chord with podcast audiences.